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Boast Magazine | Business | Interview
Estimated reading time: 9 minutes
Anatoliy Kulbatskiy and Andrei Dmitriev on how their AI platform helps books cross borders faster and cheaper—without losing their literary soul
In the age of artificial intelligence, there is hardly any industry that is not fundamentally transformed by this new technology: whilst in everyday life it acts as a tool for boosting efficiency, in the creative and cultural spheres it brings about a genuine paradigm shift. This is the path taken by Publify.me, which addresses the centuries-old linguistic barriers of book publishing with an intelligent, context-aware translation solution that preserves the author’s unique voice and the literary value of the work. In the interview below, the company’s founders, Anatoliy Kulbatskiy and Andrei Dmitriev, discuss how they combined their technological and business expertise, and how they enable great books to reach readers across the globe at a fraction of the traditional translation costs and time. Their innovation is an immense asset to both publishers and self-publishing authors.
Meet the founders of the Publify.me startup—join me!
Anatoliy Kulbatskiy, Co-founder, Publify.me
Who is behind Publify.me?
Could you introduce yourselves to our readers and tell us about your professional backgrounds? What experiences, skills or interests led you towards technology, AI and entrepreneurship?
Anatoliy:
There are two of us. I handle product and technology, Andrei handles the sales and marketing. Sounds like a startup textbook, but in our case it really works.
I’ve spent more than ten years building products used by tens of millions of people. I was CPO of a ride-hailing service, taxi aggregator, operating in 120+ cities, and I led the voice AI assistant and smart speakers at one of Europe’s largest social networks. Today I work on Publify full-time.
Andrei Dmitriev, Co-founder, Publify.me
Andrei comes from marketing and commercial roles at international companies such as Xerox, De’Longhi and Ardo, and later moved into IT-sector. For the four years before Publify, he led international development at one of Europe’s largest e-book and audiobook platforms.
Publify grew out of that overlap: I know what AI can do, and Andrei knows how the book business works.
How did the two of you meet, and what led you to the decision to build a company together?
What made you feel you would make a strong founding team?
Anatoliy:
We met at the ride-hailing company, a taxi aggregator, where I was CPO. It quickly became clear that we looked at the same problems from opposite sides.
I think about how to build the product and how to scale it. Andrei thinks about who needs it and who will pay for it.
That used to lead to arguments. Now it’s our main working tool. Neither of us has to become an expert in the other’s area, but we understand each other well enough to make decisions together.
Strong technology on its own doesn’t make a business, and knowing the market is worth little without a product.
Publify.me /picture by Publify.me/
What was the original idea behind Publify, and what inspired you to create the company?
Andrei:
There are far more good books in the world than books that make financial sense to translate.
Traditional literary translation takes months and costs thousands, sometimes tens of thousands, of dollars. An independent author can almost never afford that. A publisher can, but every translation is a major investment made long before the first sale.
The UK shows this well. British readers clearly want books from other countries: sales of translated fiction in the UK keep breaking records, and almost half of those books are bought by people under 35. Yet publishers choose very carefully, and many good books never reach English-speaking readers.
When modern language models arrived, it became clear that the economics of translation could change. But standard machine translation sees a book as a stack of paragraphs. It translates each piece separately and doesn’t remember what happened a hundred pages earlier. So, a character suddenly has a different name in chapter three than in chapter one, and a joke gets translated literally and stops being funny.
We wanted to find out whether AI could carry the whole world of a book into another language: each character’s voice and the wordplay. An idiom can’t be translated in another language exactly; it has to be replaced with one that lives in the other language. Our goal was for a reader in another country to simply read the book and forget they were holding a translation.
What problem did you identify in the translation and publishing industry that you wanted to solve?
Why did you believe your solution could become a successful and sustainable business?
Andrei:
Today, a publisher who wants to release a book in another language has essentially two options. A professional translator means quality, but months of work and thousands of dollars. Machine translation is fast and almost free, but unreadable: names drift from chapter to chapter, and every characters’ voice sounds the same.
Publify delivers the quality publishers are used to ten times faster and cheaper.
This opens up several options for a publisher. They can expand their catalogue with books in new languages, including languages for which a literary translator is very hard to find: for example, in Uzbekistan or Turkey, finding one can take months on its own. They can also take their own authors to foreign markets, including through e-book services, and bring their bestsellers to readers abroad without waiting for a large foreign publisher to buy the rights.
That’s why we believe the model is sustainable: publishers start translating books they used to skip as too expensive, so the market grows.
How does Publify use AI to solve this problem, and what does your approach offer that traditional translation methods cannot?
Anatoliy:
When a book comes to us, we first read it in full and build a map: who the characters are, what they’re called, how each of them speaks, what names and terms exist in the book’s world. That map stays with the book to the last page.
Then we translate chapter by chapter, checking against the map. A separate pass handles idioms and wordplay, replacing them with expressions that sound natural in the target language. After that come editing, style polishing and a final naturalness check. The text should read as if it had been written in that language from the start.
A good translator does the same thing. It just takes them months, and it takes us hours.
People stay in the process. AI takes over the mechanical part, so the editor can spend their time where literary instinct and cultural knowledge are needed.
There are now many companies using AI in translation and other language-related services.
What makes Publify different, and what do you believe is your strongest competitive advantage?
Anatoliy & Andrei:
Indeed, anyone can put “AI translation” on their website today, everyone has access to the models. Our advantage comes from two things.
First, specialization. We work only with books, fiction and non-fiction, and the whole process is built around long-form text. Style holds from the first chapter to the last, and across a series from one book to the next. A character’s name on page 200 is the same as on page 1. In a blind comparison with other services, book-industry professionals – publishers – rated our translation the most natural.
Second, we know how publishers work from the inside. We think about how a book goes through review and editing and into print.
What does the Publify team look like?
Who are the key people and areas of expertise behind the company, and how do you divide your own responsibilities as co-founders?
Anatoliy:
The roles split naturally. I’m responsible for product and technology: architecture, AI, development. Andrei is responsible for the business: marketing, sales, partnerships and relationships with publishers.
We make the big decisions together. In a small company there’s no hard line between product and business. A morning conversation with a client can turn into a new feature by evening, and a new technical solution can open up a whole market.
Beyond the two of us, Publify works with book-industry experts in Turkey, Poland, South Korea, Azerbaijan and Uzbekistan. They know their local markets and help us build relationships with publishers and rights holders.
What have been the biggest challenges you have faced while building Publify, and what have those challenges taught you as entrepreneurs?
Anatoliy & Andrei:
AI changes every few months. What was the best solution in spring is outdated by autumn. The publishing world runs on a different clock: decisions take a long time and rest on trust and reputation. That’s how it should be, because there’s an author behind every book.
Speed and price get the conversation started, but a publisher makes the decision after seeing the quality firsthand. So we made it possible to check before paying: a free pilot chapter within 24 hours and a quality report for every book.
That was our main lesson. Clients buy confidence in the result, and speed and price come as a bonus.
What has surprised you most since starting Publify?
Was there anything about building the company that you did not expect when you first began?
Anatoliy & Andrei:
We expected our first clients to be independent authors. But they turned out to be publishers.
It’s hard for an author to hand their book to an unfamiliar service. It’s their text, sometimes years of their life. A publisher sees Publify as a tool for expanding the catalogue and runs the financial numbers in five minutes.
That changed our focus. Today most of our business is with publishers.
Looking ahead, where do you want to take Publify?
What is your vision for the company over the next three to five years, and what would success look like for you?
Anatoliy & Andrei:
Today a publisher asks: “Which three books out of a hundred can we afford to translate?” We want the question to become: “Where will each of these hundred find its readers?”
To get there, Publify will grow in several directions: more languages (currently 11), higher literary quality, convenient tools for editors, and integration directly into the workflows of publishers and book platforms.
In three to five years, we want Publify to be a platform that publishers from different countries regularly use to take their books into other languages.
For us, success means good books no longer get stuck in the language they were written in. If a book that would never have left its home country finds readers in five or ten countries, we’re doing our job.
Summary / Company Information
Company name: Publify.me
Year founded: 2025
Founders: Anatoliy Kulbatskiy, Andrei Dmitriev
Headquarters / location: Batumi, Georgia
Website: www.publify.me
Short company summary:
Publify.me is a specialized AI book translation service for publishers and authors. Its multi-stage process treats a book as a single work: it preserves the author’s style, the characters’ voices, names and terminology, adapts idioms and checks the text for naturalness. Publishers receive a translation in hours instead of months, at a fraction of the cost, and can assess quality on a free pilot chapter before paying. Publify was founded in 2025 by Anatoliy Kulbatskiy and Andrei Dimitriev and works with partners in Turkey, Poland, South Korea, Azerbaijan and Uzbekistan. The company’s goal is to make books truly global and multilingual.
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